Let's Talk about .. AOS Smartphone SMS Solution Services

I joined the AOS Smartphone SMS Solution Services event on September 27, 2011. This event is introduced to me by my professor, Prof. Junichi Iijima. It is the event hosted AOS Technologies.

This AOSMobile.com is powered by 3Cinteractive, a company from USA.



Vic Shroff, a director of Sales Department of 3Cinteractive gave a speech talking about his company.



Demonstration.

In this event, the audiences joined the demonstration of this services. First, we typed the code and sent it via SMS to the received mobile phones number. It is free, no matter which carrier you are using. Then, we followed the step they showed. We can type the keyword to get the information to know. It can be adapted into business by showing the special promotion or catalog in the SMS form. The customer can reply according to the menu option the previous SMS said.



I think this business model is great. Sometimes SMS channel is forgotten by many people because e-mail is popular nowadays, but the good points of SMS service are still strong until now such as sending speed (less than 1 minute), no need for mail application, free in some countries' promotion, etc.

Let's Talk about .. Resistance to Internet Banking

This week was my first time presentation in my lab. I selected the International Journal of Information Management paper "Mapping the reasons for resistance to Internet banking: A mean-end approach" by Tuire Kuisma, Tommi Laukkanen, from University of Kuopio, and Mika Hiltunen from Nordea Bank Finland.

They did research in Finland. Because eventhough Finland can be considered as one of the leading coutries in e-Banking, but some people still use ATM as the main method for payment. This issue also surprised me.

They used the method called mean-end method together with the laddering technique interview to get and analyze the data. Some of the reasons of resistance are out of my thought also. For example, lacking of barcode reader issue.

For the main idea, the resistance to the Internet banking can be consisted of Newness, Lacking of Computer/Internet/Info/Official Receipt/Barcode reader, changeable password, unclear proceeding monitor, etc.

I hope that one day Thailand will be able to adopt Internet banking as the main method for payment system, too.