This week was my first time presentation in my lab. I selected the International Journal of Information Management paper "Mapping the reasons for resistance to Internet banking: A mean-end approach" by Tuire Kuisma, Tommi Laukkanen, from University of Kuopio, and Mika Hiltunen from Nordea Bank Finland.
They did research in Finland. Because eventhough Finland can be considered as one of the leading coutries in e-Banking, but some people still use ATM as the main method for payment. This issue also surprised me.
They used the method called mean-end method together with the laddering technique interview to get and analyze the data. Some of the reasons of resistance are out of my thought also. For example, lacking of barcode reader issue.
For the main idea, the resistance to the Internet banking can be consisted of Newness, Lacking of Computer/Internet/Info/Official Receipt/Barcode reader, changeable password, unclear proceeding monitor, etc.
I hope that one day Thailand will be able to adopt Internet banking as the main method for payment system, too.
