Yesterday, my lab had a field trip to Docomo Solution Room.
Name: NTT Docomo, Inc.
Location: Sanno Park Tower 11-1, Nagata-cho 2-chome, Chiyoda-ku, Tokyo 100-6150 Japan
I took Ginza line to
Tameike-Sanno Station (溜池山王駅) G06. Then, I met Prof.Iijima at the platform. So, we walked together to Sanno Park Tower.
Today 10 of us went there to visit the Docomo Solution Room. It's the room that shows the new technology of Docomo.
First, we had to go to 27F to meet Mr.Hiroyasu Yuhashi from Mobile Society Research Institute.
We got the Guest Card to go up to the Solution Room.
I'm really glad that they also prepared the staff who can describe in English for me. They showed us 5 new Products.
It's the big LCD screen for advertisement purpose. It uses Image processing technology check the gender and age of the person who look at the ads to recommend the suitable ads by checking bone eye hair It can collect the data of the time period of the person (But cannot collect the frequency). While it pays attention to only the person who looks at the camera of the ads, it doesn't collect the data of the people who walk pass it.
It collects only the data of age, gender, and the period, but not the photo, so there's no issue about the privacy.
We can get more information when using mobile handset touch at the ads' mobile reader. For example, sales promotion, coupons, etc.
It's not only Docomo mobile phone, but others, such as AU or SoftBank, are also OK. Anyway, it depends on condition of the ads company.
Another good point of using this terminal is the telephone account issue. It means customers can compose email and send to the sign ads realtime. Thus, there is an interaction between customs and shops.
It can encourage customer buying motivation bcoz they stand in front of the sign ads.
The quality of the system to recognize the person is still not good enough to identify each person, but it can be continued further to make something like that.
2.Keitai home system
This system can control everything in home by using the mobile handset as the remote control.
For instance, switching on/off air conditioner, light, and so on.
When we connect to electronic key door, which is connected to the internet, we can lock the door.
(But we cannot unlock it.)
You can see who coming back to home by mobile handset.
There's a sensor, after founding people, it send SMS to mobile handset. So the family doesn't have to worry that something happen at home or not.
When you're at home and someone come to your house, you can also use an intercom by mobile handset.
On the other hand, when you're outside, you also can check it.
The user interface is very easy to understand. They made it like big cartoon icon.
Inside the System Architecture, Home server is connected to all electric devices by adapter and via WiFi.
For the purpose like the women come back home at night, they can turn on light before entering home.
There are 32 devices can be connected to the system.
Every electric devices which have LAN HA Port can connect to this system.
However, Docomo provides the system to only House maker/developer. They do not sell directly to customers.
Therefore, customers can get the system via buying or renovating the house or apartment with the company that buy this system from Docomo.
Because it needs the setting of all system connection.
Nowaday, Docomo have already introduced to the big house-maker companies.
8 is the maximum number of mobile handset that is able to connect to the server.
As of the IP camera, when you're outside, u can check your house by the mobile handset.
By touching mobile handset, an electronic door can be opened, because the system is embedded inside the door.
There are the pattern modes that we can set in the Main mobile handset. For example, Ohaiyou (Morning) mode, or Oyasumi (Night) mode, and also other 2 custom modes.
Other mobile phone operator's handset also can use this system by accessing the website and do it in text mode.
3.Docomo Platform Service Wellness Support
By setting the variety health devices to send the data to Docomo server, then using mobile handset to receive that data from the server.
For example, checking blood pressure, the result will automatically go to the server and then, the mobile handset.
It's better and easier, because there is no need to write or memo everyday to show to the doctor.
This system is introduced to some companies already
Nowadays Japanese care about health a lot, so this system applies to the health-device companies.
4.CyberCoaster
To show the better understanding of the user manual
For example, how to add paper in a copy machine.
It can process by taking video with this device and set the direction to that motion, then we can move that motion as a real movement.
Current example is the manual of how to do aerobic exercise in school.
By using a special (coded) Fine dot printed paper when write on the paper, the pen can read the code on each dot of the paper.
Pen reads on the starting point and the ending point of the line we wrote.
In fact, this technology was from Europe. Anoto company sold it to Docomo, then docomo sold to Japanese companies.
All the data is saved in the pen until we check at the "send phone" checkbox, then the data will be sent to computer.
The pen can save 2 kB data.
All the paper have their own ID, so we cannot use the same paper to write something again.
Anyway, if we write on 2 papers, the server will collect on only the paper that they can record the data according to the paper ID.
My first field trip of this lab ^_^
Thank you very much, Prof.Iijima for my first time of field trip. It's very interesting. Docomo is not only Mobile Phone Operator company, but it is also R&D institute.
