Special thanks to the invitation information from Assoc.Prof. Yuriko Sato, I attended a special lecture "Starting Business and Engaging in Volunteer Activities in Japan" by Dr. August Hergesheimer, Founder of Abios Co., Ltd. and Save Minamisoma Project.
The lecture was at Tokyo Institute of Technology on October 30th, 2013. It is organized by the International Student Center, Tokyo Tech.
It was in the style of talk. Assoc.Prof. Yuriko raised the questions and then Dr. August answered those questions. The talk was mainly about his profile, his business, and his volunteer project.
There are many interesting things I learned from this special lecture.
Not heavy brain, but god-feeling
First of all, the way of thinking to create a new seed of business. He suggested that instead of using "heavy brain" (i.e., extensive information), we should use god-feeling to generate the idea of new business. As for his case, he established his business, Abios (nutrition business) in Japan. His company reached break-even point after the first year of business.
Consider five things before starting business
He mentioned 5 things to consider before starting business.
(1) "Product": but anyway product alone cannot make a great market;
(2) "Legality": how we can trade, protect, ...., our products;
(3) "Logistic";
(4) "Communication": how we can communicate the value of our product to the customers;
(5) "Cash flow": no cash flow, no business.
Language and information
The lecture was at Tokyo Institute of Technology on October 30th, 2013. It is organized by the International Student Center, Tokyo Tech.
It was in the style of talk. Assoc.Prof. Yuriko raised the questions and then Dr. August answered those questions. The talk was mainly about his profile, his business, and his volunteer project.
There are many interesting things I learned from this special lecture.
Not heavy brain, but god-feeling
First of all, the way of thinking to create a new seed of business. He suggested that instead of using "heavy brain" (i.e., extensive information), we should use god-feeling to generate the idea of new business. As for his case, he established his business, Abios (nutrition business) in Japan. His company reached break-even point after the first year of business.
Consider five things before starting business
He mentioned 5 things to consider before starting business.
(1) "Product": but anyway product alone cannot make a great market;
(2) "Legality": how we can trade, protect, ...., our products;
(3) "Logistic";
(4) "Communication": how we can communicate the value of our product to the customers;
(5) "Cash flow": no cash flow, no business.
Language and information
It is true as he mentioned about the language and information. He talked the example of his business. In the past, the awareness of organic food for Japanese people was relatively low. One of the reasons is about language. Using Japanese and using English have different in terms of opinions since most of available information in Japanese language are written by Japanese, but available information English are not only written by American or English, but everywhere in the world. We can get more perspective by searching in English. Nevertheless, (in my opinion) information in Japanese also have many specific knowledge in various fields especially technology.
Save Minamisoma Project
Not only focusing on business, he is also working on his volunteer project, Save Minamisoma Project, which is founded by him. The project has established from the 2011 Great East Japan Earthquake and Tsunami and continued until now. If you would like to join the project, you can easily join and check their facebook.
Save Minamisoma Project
Not only focusing on business, he is also working on his volunteer project, Save Minamisoma Project, which is founded by him. The project has established from the 2011 Great East Japan Earthquake and Tsunami and continued until now. If you would like to join the project, you can easily join and check their facebook.
Finally, what necessary for the entrepreneur is "Attitude".
Thank you very much Dr. August for many things you explained in the lecture room and many things you talked with me after that.
Dr. August and me at Tokyo Tech
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